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| Business |
| Business Marketing Versus Consumer Marketing |
When you market to businesses instead of straight to the consumer, you need to employ a marketing plan focused on business wants and needs, rather than the end-user.
Business marketing is the practice of marketing your products or services to other companies, who in turn, resell your products or services, use your products in conjunction with their own or use your products in their business operations. In contrast, consumer marketing is marketing directed toward the consumer, or the individual end-user.
Differences between Business Marketing and Consumer Marketing
The fundamentals of both types of marketing are essentially the same, but the issues faced can differ. All marketers select target markets and base their marketing decisions, such as price, type of promotion and distribution based on those target markets.
But the nature of business purchasing is influenced by multiple decision makers, professional buyers and the potential for long term relationships. Businesses generally focus more on a product’s functionality than anything else. Businesses also have the resources to purchase from international markets. This increased competition means your business marketing plan needs to appeal to a wider, and maybe foreign, audience. For example, if you print custom business cards, you should ask your business card printing company if they can print your card information in a different language on the back.
Also, business marketing focuses on logical decision making rather than emotional decision making. Many products that professional buyers purchase will be used at the office so it is harder to create any kind of emotional tie to the product. You need to make sure the purchase makes logical sense.
This logic could also mean that instead of spending lots of money with a traditional business card printing company, a business might go with an online business card printing company, because online business card printing companies can generally offer lower printing prices. It is more logical for a company to deal with an online company that can give them discounts when they know what they want, rather than paying a brick-and-mortar store to give them customer service. Try to make logical points rather than emotional ones when marketing to businesses.
Strategy Differences
Strategy in business marketing must take into account the supply and demand for a certain kind of product, the industry that you are a part of, the industry you are trying to sell to, and trends in the broader market environment. The strategy must also take into account not only your direct business clients, but your business clients’ customers. There’s another layer of customer to consider.
Business marketing also means you have fewer customers, but they are big businesses that require personalized marketing techniques. You might create different sets of custom business cards for each customer, tailoring the design to each customer. You may also have deeper relationships with these businesses because you will sell to them more often than you typically would in consumer marketing. Fostering good business relationships is key to longevity in business marketing.
The biggest strategy difference between the two types of marketing is touting the benefits for your business client, while also touting the benefits for your business client’s customer. Instead of only thinking about the end-user, you need to convey how your product will help the business client to help their customers.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
For comments and inquiries about the article visit: Custom Business Cards, Online Business Card Printing
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| Tuesday 30 September 2008 @ 7:26 am | No comment |
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| Business |
| Florist Marketing Tips |
There are so many great things about working in the florist industry. Florist marketing tips won’t tell you all of the things that make it worth while, but they’re totally there. Smelling those beautiful flowers day after day, working with people who want to send bouquets to brighten up someone’s day, all of it is completely worth it, and I wouldn’t change a thing if I had a chance. However, it can be hard to market myself as a florist, because of many factors. Florist marketing tips aren’t easily found today, so you usually have to go it alone. But it can be difficult. There’s lots of us out there, and it can be hard to make a dent in the market. It can also be hard to get my name out where other people can see it, with all of the big wig and professional florists that are out there as my competition. However, I have found that there are a couple of ways that I can market myself as a florist, and get the best business possible. Florist marketing tips might be hard to come by, but take it from a pro; they’ll be worthwhile for you.
First of all, I really concentrate on the things that I have to offer that big names might not. For one, I’m local, which means that the people I work with will actually get a chance to know me. I play that up when I talk to people and am always sure to remember some little detail about them so that they’ll like using me for a florist and come back again and again. I also am sure to remember things like birthdays and anniversaries, and call or send a card. Working a small town, this is easier. When I worked in a larger community, it was hard to do, but I still tried to do it if I could. With my email program I can set alarms to remind me of birthdays and other special occasions in the lives of my clients, and this helps me remember them. Trust me; remembering clients is the best way to keep them coming back. And happy clients are also the best marketing strategy that I have, because they talk to others. Word of mouth is one of the best ways to get clients, and as a florist, one of the biggest florist marketing tips that I know is getting people to like you so they’ll talk good about you.
The other florist marketing tip that I’ve got to offer is to concentrate on your strengths. That’s what I do, and what makes me successful. For instance, if I was working in a small florist shop, I’d concentrate on getting those local orders more than the ones from all over. But, if I was working on getting orders online, I could expand my advertising and my marketing to be all over the world. It’s all about doing what you can to stay in the business. Most of my florist marketing tips have to do with playing to the strengths that you’ve got. Make a website if you can, or have a friend do one for you, and then get your website address out there. And always, be positive about what we do! That will help!
David Ledoux is an author, speaker, trainer and mentor to entrepreneurs. His newest report The Small Business Death Sentence can be downloaded for free at http://bigmoneyfreetime.com
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| Monday 29 September 2008 @ 8:18 am | No comment |
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| Business |
| De Beers and The Diamond Industry |
When De Beers first started actively mining in the late 1800’s, they had heavy competition. By forming the De Beers cartel, they were able to control the release of diamonds into circulation. De Beers began to use the controlled scarcity of its diamonds as the center of its advertising campaigns.
De Beers has been extremely successful in its marketing strategies. The center of their marketing strategy is linking diamonds with long term romantic love. Engagement rings have been present in many cultures since the 1400’s, but they typically did not contain diamonds. De Beers is considered to be responsible for making the diamond engagement ring the standard in the United States and elsewhere. They also have used their own marketing skills to establish a standard amount that future grooms should spend on a diamond ring. It is typically considered socially correct for a man to spend the equivalent of one to two months salary on the diamond ring he purchases. De Beers even includes this spending guideline on their website.
The De Beers slogan, “A diamond is forever” has continued to be one of the most successful catch phrases in advertising history. De Beers worked diligently to connect their diamond rings with the idea of everlasting love. The slogan is also intended to establish the idea that a diamond is something that should be kept by the recipient and not resold. De Beers hopes this will encourage the purchase of new diamonds rather than purchases through the secondary market. Because of De Beers, the diamond has continued to increase in value as people around the world make a connection between purchasing a diamond and their long term love relationships.
Kevin Chang has been in the jewelry for industry for over 15 years. He recently launched his own diamond education website Color Diamonds
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| Saturday 27 September 2008 @ 4:28 pm | No comment |
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| Business |
| 10 Tax Deductions For a Small Business |
Almost 90% of small business owners overpay the IRS each year - do you want to belong to this category? We guess not! There are a number of tax deductions for a small business to take advantage of, and help save them money. Here are the top 10:
1. Auto expenses: If you use your car for business, or your business owns its own vehicle, you can deduct some of the costs of usage. If your automobile is used for both business and pleasure, only the work related usage of the vehicle entitles the business to a tax deduction. That means you must keep track of how often you use the vehicle for business, and add it all up at the end of the year.
2. Education expenses: Expense incurred on education, related to your current business, trade or occupation is another cost that can count towards tax deductions for a small business. Of course, there are strict guidelines to be followed - the expense must be to maintain or improve skills required in your present career and must be undertaken during the course of your job.
3. Legal and professional fees: Fees paid to lawyers, tax professionals or consultants generally can be deducted in the year in which they are incurred.
4. Business entertaining: If you pick up the tab for entertaining present or prospective customers, you may deduct 50% of the cost, while calculating taxes. This should be directly related to or associated with the business, and the entertainment must take place immediately before or after a business discussion. Remember to write down the purpose of the event on the receipt or bill.
5. Travel: Travel costs also count towards tax deductions for a small business. If you travel on business, you can deduct most of the expenses including the cost of air fare, car rentals, taxis, lodging, meals, shipping of business materials, telephone calls, faxes and tips. But if you take your family along, remember, you can only deduct your own expenses.
6. New equipment: Some small businesses can write off the full cost of assets in the year in which they are bought. You can deduct up to $108,000 for a single piece of equipment or from the cost of various items as long as the equipment is placed in service before the end of the year.
7. Interest on loans: The interest and carrying charges on business loans are fully tax-deductible. Be sure to keep good records showing that the money was really put into your business.
8. Moving expenses: If you move because of your business or job, you may be able to deduct certain moving costs that would otherwise be non-deductible personal living expenses.
9. Charitable contributions: Here’s an expense that serves two good purposes. Charitable contributions are allowed as tax deductions for a small business. When your business makes a donation, claim a deduction on the tax return.
10. Advertising: The cost of advertising your goods or services is also deductible as a current expense.
Finally, keep an eye open for the latest on tax deductions for a small business, since laws do undergo changes. Even more important is to ensure that your financial records are maintained well.
Hi, I’m Akhil Shahani, a serial entrepreneur who wants to help you succeed. If you like to work smart, check out http://www.SmartEntrepreneur.net It’s full of articles and resources to help you start and grow your business successfully. Please visit us & download our special “Freebie of The Month” at http://www.smartentrepreneur.net/freebie-of-the-month.html
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| Friday 26 September 2008 @ 7:28 am | No comment |
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| Business |
| How to Attract Venture Capital With Copywriting |
Venture capital is the fuel, and often the igniting spark, of many young ventures. Unfortunately, new entrepreneurs find it difficult to connect to venture capital firms and many firms never see bright opportunities that flame out before attracting funding. Effective copywriting can be the key to solving these missed opportunities.
Target Venture Capital
Finely written Web copy and experienced keyword research famously attracts search engines, motivates customers, and compels action. If you are an entrepreneur with a hot idea, but not quite enough capital to take it to its full potential angels and venture capitalist should be part of your target market in your marketing plan.
Keyword Research
Start with good keyword research and analysis an zero in on what venture capitalist are looking for–markets, benefits, ideas, and trends. Then create an SEO plan to bring vector in interest to your project or company.
Highlight Synergies
No one will know companies and technologies that are natural components of your value chain. These become powerful synergies when two or more of these opportunities are in one investor’s portfolio. Make sure your Web copy and marketing materials clearly demonstrate these connections and potentials.
Focus on Benefits
Like customers they are looking for benefits and need to be emotionally inspired to action. A professional copywriter can help you achieve this result on your website, in your emails, on your business card, and even in your pitch.
Get Emotional
Remember what drives venture capitalist to action: large markets, smart teams, and a passionate inferno. These are all qualities that a good copywriter can bring to vivid life your marketing.
Target Bright Entrepreneurs
This difficulty in connecting is not limited to entrepreneurs trying to raise capital. In fact, the problem of investors trying to locate the right ideas, quality teams, and attractive deals to meet their goals may be more acute.
Venture capital websites typically highlight past successes, current portfolios, and partner profiles, yet do little to attract targeted new opportunity.
A top copywriter can design a search engine strategy and experience that will efficiently attract, segment, and engage the types of entrepreneurs and ideas you want to fund.
Write for the Sale
Like any marketing or copywriting project, don’t forget to write for the sale. Hope and opportunity will still pass in the wind if you don’t ask for a conversation.
Bill Rice helps companies convert web traffic to buyers. He is a recognized expert, adviser, writer, speaker, and entrepreneur in online lead generation.
Bill Rice is passionate about the social web (social media), online community building, and creating online consumer experiences. Bill Rice regularly applies those passions to design and write money making lead generation projects for his clients. Tell me about your project at It’s About Conversion! or Urgent Leads.
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| Tuesday 23 September 2008 @ 4:19 pm | No comment |
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| Business |
| Removal Insurance - Do I Need It? |
Packing China, Glass, Pictures, Mirrors and Crystal takes special care and there are certain ways of packing that most Removal Men are taught so that everything stays intact during your move.
Unfortunately accidents can still happen even from the best and most experienced of Removal Men, as they pack and move hundreds of tonnes of items everyday.
Obviously some people have very valuable items that need taking special care of. While others might have bought everything from ikea or from second hand furniture stores and may not think their stuff is worth much. If you are in the second group of people, you might think twice about getting the removal company to pack for you, or even about paying extra for the removal insurance.
But please think again.
Insurance Premiums are high within the Removal Industry due to the extra risk to furniture and personal effects during a home or office removal.
This is because as soon as you start to move something more than necessary, you increase the risk of damage. (This can even happen just by moving things around in your own home.) But because your items will also be packed up, moved within your house, loaded onto a Removal Truck, driven to your new property (probably over speed bumps and round corners on the back of the van) unloaded into your new home and unpacked at the other end, and possibly handled by several different people, this all increases the risk of damage considerably. If you are relocating to Europe or Overseas this risk multiplies exponentially.
Should you experience loss or damage during your removal, get in touch with your Moving Company immediately and ask them for an insurance claim form. A good removal company will have adequate cover in place in case of accidents.
But beware - not all Removal Insurance is the same and there can sometimes be exclusions within your policy. So check and double check the insurance cover that you are paying for BEFORE your removal. If necessary you can upgrade your policy, but this still might not cover you completely due to the extra risk involved.
For example, Jewellery, monies, stocks and bonds are usually items that are not insured unless specifically requested.
Also owner packed goods are not usually covered under an insurance policy as it cannot be proven that the items existed before the move or were in good condition before being moved by the Removal Company.
Other clauses may apply so check with your Removal Company first.
Only FSA Regulated Removal Companies here in the UK can sell you an Insurance Policy. All other cover will be on a Liability basis which means that your goods will be covered under the companies Bulk Liability Policy rather than an individual Insurance Policy in your name. All this means is that your goods are covered within their policy as a company rather than on a smaller individual policy. Usually the cover for your removal is similar, but please check with your Removal Company first.
About the Author:
Jane Finch is an Independent Relocation Consultant with over 15 years experience within the moving industry. She has worked for both small family run removal companies and large multi-national shipping firms coordinating both inbound and outbound international shipments. Jane Finch now runs her own company, Moving etc…, offering services to both the public and the staff within the removal industry, reducing the stress of moving home.
Jane recommends professional UK removal companies on her website http://www.movingetc.co.uk who are regulated by a recognised Industry Trade Association. This means they have set rules and regulations that they need to abide by, including having to provide fair and written quotations and contracts, using trained staff and offering adequate cover in case things go wrong.
You can find other articles and Recommended Removal Companies on her blog http://www.movingetc.wordpress.com
For more information contact Jane on 0871 384 9915 or by email at info@movingetc.co.uk
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| Sunday 21 September 2008 @ 8:11 am | No comment |
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| Business |
| How to Turn Your Ideas Into a Lifetime of Income |
In case you haven’t noticed, the world is experiencing an information explosion. People are communicating and sharing information like never before. The Internet is growing exponentially and is giving people unlimited access to information, communications and entertainment.
It’s time to stake your claim in today’s great info-rush.
Who’s going to provide all the programming for all the new interactive television channels, on-line data bases, and the hungry airwaves? You are! You are the source of the ideas, information, data and information to fill the voracious appetite of millions of info-maniacs.
“Wait a minute,” you might be saying. “What do I know that could be of interest to the world? How can I turn what I know into money?” I want to show you how to turn what’s already in your head into income.
Believe it or not, there are already thousands of people out there right now who are seeking information. Do have a great recipe, a specialized management technique, a little-known way to make money, a secret of success that you would like to share with the world? You can make money with these ideas.
For example, one of my clients built a very successful carpet cleaning business. He decided that other people could profit from his experience. Now, he sells information to carpet cleaners worldwide on how to double, triple, and even quadruple their sales almost overnight. He used to sell cleaning, but now he sells information to cleaners on how increase their sales.
How can your ideas and expertise compete with those in the media? The fact is that anyone with a good idea, persistence, and some business savvy can make thousands of dollars selling information and you don’t need a huge advertising budget and a staff to do it. All you need is and interesting story, an expertise that people want, and a powerful marketing plan.
It’s my firm belief that everyone, including you, has at least one good book in them. You have enough information and experience in your head right now to generate a lifetime flow of income. You have a book in you that’s just waiting to be published.
With some proper positioning, your book can become the cornerstone of an information empire. The formula is simple; start by sharing some of your ideas with friends, to see if they are interested. If they are and start using your ideas to make money, then, run ads in your local newspapers offering to teach your ideas to other people.
Keep your classes small at first, then, gradually move into large weekend seminars. After your seminars are successfully moving along you write a book which will help promote your seminars. Then, you can offer newsletters, CDs, and DVDs, etc.
Great ideas are floating around in the air right now. You have one or two yourself every day. The key is to learn how to crack the code, to discover the combination of the vault. Using new technology or a new marketing angle, you can tap into your own breakthrough idea.
In the information business, you have an unlimited worldwide market. Information products are easy and cheap to create and produce, they are fun to sell and do so much good for people. I get success letters from hundreds of happy, satisfied clients each year, grateful for what using my ideas has done to improve their lives.
Other benefits are low start-up costs and high perceived values and mark-up. You can operate from any mailbox or computer in the world. There is copyright protection from competitors. It’s a prestigious and impressive career. You can say for example, “I’m an author.” Finally it leaves a permanent record for future generations.
I can’t think of a more satisfying career than producing information products and services that help improve the lives of other people.
Copyright©2008 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide.
Joe Love draws on his 25 years of experience helping both individuals and companies build their businesses, increase profits, and success coaching programs. He is the founder and CEO of JLM & Associates, a consulting and training organization, specializing in career coach training. Through his seminars and lectures, Joe Love addresses thousands of men and women each year, including the executives and staffs of many businesses around the world, on the subjects of leadership, achievement, goals, strategic business planning, and marketing. Joe is the author of three books, Starting Your Own Business, Finding Your Purpose In Life, and The Guerrilla Marketing Workbook.
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| Wednesday 17 September 2008 @ 2:55 pm | No comment |
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| Business |
| All I Need to Know to Succeed in Business I Learned From MRP |
He was, and probably still is, a strange kind of character. I don’t mean that in a bad way, but rather a “Dear God, please tell me he didn’t just say that!” or a “My God in heaven! What are you thinking?!” kind of way.
But after all, he is MRP. What’s more, he is the president and CEO.
I was his assistant for nearly five years. I didn’t just assist him on the everyday tasks: filing, making phone calls, setting up appointments-but his assistant in nearly every way imaginable. I managed his life. I knew (nearly) everything there was to know about him: his monetary worth, his health condition, his quirks, his perks, and all the rest of the stuff that will go with me to my grave.
I knew his wife, his children, his parents, his uncle, his brother-in-law, his dog, his best friends and some of their friends. His ‘work wife’ he’d sometimes call me. Even introduced me to others that way, on occasion. They’d just shake their head and laugh, or share their condolences. I really didn’t mind to be honest. I’d certainly been called much worse.
Looking back, I realize I knew him more than I know anyone else on the planet. I have to admit: that position sometimes came with some fun perks. I met folks I never would have met, and have been privy to information that no one else in the world could ever find out-sometimes without even his knowledge-all the stuff that made my position exciting.
And then there’s the inner man…the man most people don’t get to meet. The man who, despite his quirkiness and what others might misinterpret as arrogance, was actually quite compassionate. I’ve seen him open his heart (and his wallet) to individuals others wouldn’t give a gnat’s wing to help. Certainly, this man has a heart.
But as life goes, it was time for me to fly. I’d grown. And after years of watching and learning, decided to leave the nest. Intimidated for sure, but determined I went out on my own, wondering if I had what it takes to be successful on my own. As I meditated on the matter, I thought back to some of the things that prepared me for takeoff and realized I had all I necessities to leave my comfort zone.
So to pay tribute to the man who taught me a great deal about life and business, here’s my own Top Ten list of the notable things I’ve learned from MRP to prepare me for professional success. Though I’m sure to reach my milestone one day, it won’t be because of any special skills on my part.
I simply had a great teacher.
1. EVERYONE is a potential customer. This one was hard for me to take at times. But they suck! No matter. They just might be the customer that puts you over the top.
2. Read. Or at least peruse. It’s nearly impossible to stay up on trends if you don’t read the industry’s standard periodicals. It might spark a thought. Or you might find the next big thing. Or you might read an interview with someone you’d like to make contact with. Whether it’s online or a bound volume, you can’t stay on top of things if you don’t read.
3. Save your contacts. Never write anyone off. Ever. (Refer to #1.)
4. There’s no shame in frugality/count your pennies/hire a thorough accountant. (These all fall under the same umbrella.) I used to think MRP was just cheap. That man would make a dollar holler. And he was loaded! But he wouldn’t have remained loaded if he wasn’t so frugal, and if he didn’t check every transaction and have a great accountant.
5. A handwritten thank you note is worth its weight in gold. I was always amazed at how successful this one was, but it really works.
6. Wearables. There’s gotta be wearables. While mailing wearables proved to be the bane of my existence, it was effective. There were sightings of our east coast agency’s logo all across the country. People would actually call from CA asking how they could get their hands on that hip cap (or t-shirt, etc.). Simply put: folks like stuff and like it better when it’s free. And sooner or later those same folks will repay you in kind when they need the type of services you provide. Bet on it.
7. You have to spend money to make money. (The complement to #4.) Whether it’s updating your technology or sending an “It was great meeting you” gift, sometimes you just have to open your wallet.
8. Just ask. MRP could negotiate with the best of them. I’d get sooooo angry with his silly request. No, they’re NOT going to give you a discount! That’s the price. Period. Apparently I was wrong. I learned that being a valued customer has its definite perks: name recognition, which in turn assures a better table-often at a reduced price-and sometimes with a free gift thrown in “just because you’re you.” But these things don’t just happen. You’ve got to ask.
9. Disarm the offender with kindness. MRP has a great knack for listening to hysterically, high-pitch squeals accompanied by tremor-like fist-pounding while the offender (ME) would sound off like a drunken sailor on a three-day binge. Then he’d chime in with, “So how’s your daughter doing?” Oh no he didn’t! Don’t come back with that kind response, knowing I’m ready to walk out this place and never come back! “She’s doing well, thank you for asking,” I’d say, as I’d walk back to my desk with my tail tucked between my legs. I’m so easy. Generally followed up with an eventual phone call later in the evening to apologize profusely.
10. Never mention the kindnesses. Though he’d never admit (and I wouldn’t believe it myself if I hadn’t lived through it), I’ve seen MRP go to great lengths to help his employees. He’s bailed some out of jail, paid their bills, financed mortgages, prevented at least one from being evicted, and many more niceties than I care to list. In fact, I proudly coined the phrase, “MRP knows a guy,” which is what he’d always say if, for instance, you awoke to find your basement flooded in two feet of water. “Hey, let me make a call. I know a guy…” or if you’re looking to find who owns the ‘67 Mustang, “Let me find out. I know a guy…” or say, you’d like to get your kid private lessons on the violin. “You know, I think I know a guy…” Unbelievable. The man knew people from all walks of life. But my point is this: once he helped you with whatever your particular dilemma was, he never brought it up again. If it was done, it was a done deal. I always admired that about him.
It’s funny how you don’t ever think of the benefit while you’re trudging uphill. But when you’ve reached your goal you recall every step you took and how each made you stronger for where you are today…and where you’ve yet to go.
So I thank you, MRP, for your tutelage. I never told you this, but what you read, I read too; what you listened to, so did I. For many years you were my professor. Your target became my research; and your methods laid the blueprint for my success. Whatever professional pinnacle I reach can only be due to your insight.
I’m forever grateful. For your quirky ways. For being MRP. But most of all, for prepping me with all I ever need to know to succeed in business.
I couldn’t have done it without you.
Judith Brown is a nationally published freelance writer out of Harrisburg, PA. With over 25 years in the work force, her varied background represents county and state government, non-profit organizations, corrections, and the advertising and PR industries. She is also a contributing editor of Fancast.com, out of Hollywood, as well as an editor for a national health care publisher.
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| Friday 12 September 2008 @ 12:12 am | No comment |
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| Business |
| Small Business Achievement Thinking Through Study |
You need to be a student of your clients. A small business leader needs to know and appreciate their clients. You need to study their behavior to constantly develop and enhance products to meet their needs. Having the habit of studying your clients creates a powerful tool to help you grow your small business.
What do I mean by studying your client? That is research, right? Study is really on-going research. You need to be an observer of the environment in which your clients live and work. By know what influences them you can better appreciate and predict their buying behavior.
The key is really timing. For example, suppose that you read an economic report specific to the demographics of your core market. The report is an example of information that you can use to make decisions in your business. The information is historic however. Something already happened. Not only that, but the information is public knowledge. You have it and your competition may have access to it as well.
By studying the environment that impacts your client, you can be ahead of the game. This is analogous to predicting when somebody will want something. Read what your clients read. Participate in the same activities that interest them. By knowing the day-to-day experiences of your clients, you will provide a better product and service to better meet their needs. Study your clients to learn how their environment today will impact their purchases tomorrow.
The more accurately you can anticipate and plan for the future changes in the buying behaviors of your clients, the better prepared you will be to grow your small business.
Could you use more tips like this to accelerate the growth of your small business? Achievement thinking is a powerful concept that Mark Mikelat, the founder of Building Aspirations ( http://www.BuildingAspirations.com ) uses to coach his small business clients to double or even triple the size of their businesses. You can learn more and take advantage of a free strategic analysis at http://www.BuildingAspirations.com/BusinessSuccess.html Also, you can view his books on Amazon.com.
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| Tuesday 9 September 2008 @ 11:00 pm | No comment |
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| Business |
| Eight Essential Truths Women Entrepreneurs and Business Owners Ought to Know About Money |
As women business owners and entrepreneurs, we have many great strengths: great communication skills; creative ides; leadership ability; the ability to influence and empower many people; just to mention a few. Sometimes, however, there may be some basic points of resistance that come from within, whether through learned behavior, lack of belief, or listening to the outside voices that keep us from promoting ourselves and dominating an industry. They may cause doubt that you can have success and make lots of money.
Maybe you, like I did, learned a few negative things about money. Perhaps it was that money is the root of all evil. Or that rich people are bad or stingy or not compassionate. You may even believe that you should not have prosperity, because loved ones and friends might feel bad.
Maybe you were programmed to think lack and limitation. So you may unconsciously hold yourself back from fully realizing your dreams of a successful business.
For women entrepreneurs in business in the 21st century, now is time to debunk some myths about money and prosperity!
First: It is OK to be wealthy and prosperous. As an adult, you no longer have to believe otherwise.
Second: Give yourself permission to have a way of life where you can live in balance with everything and everyone in your environment. You can have your money work for you instead of you having to work hard for your money.
Third: Money can mean freedom and independence. You do not have to depend on someone else to take care of you. You take care of yourself!
Fourth: Money allows you the ability to do great good. You can only give to your favorite charity, support an education for your child or help others if you are financially able.
Fifth: Money can be great for your own mental and spiritual health. Worry about lack of money can be a burden mentally and physically and causes the break-up of many relationships.
Sixth: It means the opportunity to carry out your great plans and to fulfill your great dreams. Is that not one of the reasons you wanted to have your own business? You realized somewhere in your journey that you could not have the things you wanted for yourself and your family by working for someone else.
Seventh: The desire to make and have money is natural. Most people desire money for what it can do. Having money is important. Without it, you can do nothing.
Eighth: Money carries with it an obligation to use it wisely and to give back. It should not be hoarded. Sage financial advice is a must!
Developing the correct mindset about making money and whether you deserve prosperity are necessary steps toward creating a thriving business and seeing massive wealth and success. Intentionally become aware of your thoughts with these eight points and begin to experience some important changes.
Family comes first to Angela Baden. She is a former practicing attorney, teacher and personal chef, turned internet marketing entrepreneur based in the Nation’s capital. She is a home-based business owner and the founder and President of Angela Baden Enterprises. She is an art and music lover and enjoys high fashion, writing, dance and photography. A WFHGM, she is enjoys her involvement in the Internet Marketing/Direct Marketing Industry. She has been a marketer for over 4 years. She shares her considerable knowledge with others to help them succeed in life and in business from home. For more information go to http://www.myspace.com/angelabaden1 Email: angelabaden1@yahoo.com Skype: DivaBiz or call 206-350-2120.
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| Tuesday 9 September 2008 @ 1:18 am | No comment |
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